Le Parcel is a monthly subscription service that delivers feminine hygiene products, chocolates and gifts. The company recently underwent a redesign for all their packaging. As if the period products they deliver aren't enough, the simple design aids in making that time of the month a bit more enjoyable.
Creative agency Seven Fifty Five redesigned the Le Parcel packaging to be more functional, using a silk screened lighter-weight cardboard instead. Organization with the box is also aided by heat sealed pink pouches, offering a cleaner look. They also wanted to maintain the gift-giving esthetic, so you feel like you're getting a present.
This is the third round of packaging Seven Fifty Five has done for the subscription service since it launched three years ago.
What's Driving This Trend
- Subscription Box Redesign
- The redesign of subscription box packaging can offer the opportunity to improve functionality and user experience.
- Feminine Hygiene Subscription Services
- Subscription services catering to feminine hygiene products can stand out by including personalized gifts and chocolates.
- Gift-giving Aesthetic
- Creating a gift-giving aesthetic for subscription boxes can enhance customer satisfaction and create a memorable brand experience.
Who This Affects Most
- Feminine Hygiene Products
- Subscription services for feminine hygiene products can attract more customers by including personalized gifts and chocolates.
- Subscription Box Services
- Subscription box services can benefit from regularly redesigning their packaging to keep up with changing consumer needs and preferences.
- Creative Agency Services
- Creative agencies can offer their services to subscription box businesses looking to redesign their packaging to improve their functionality and aesthetic appeal.
