Following a suggestion from a co-founder's younger sister, two teenage boys created a monthly subscription service that centers around a PMS package. Intended to sooth women during that time of month, The PMS Package contains a variety of goodies, from snacks to beauty products to candles to warm socks and just about any other comforting item you could imagine. The scheduled gift boxes even have seasonal themes, such as autumn or Christmas.
Created by Ashton Onesko and Luke Buchy, the female-focused service is synced to the lady customer's cycle. This service provides a wonderfyl way to treat yourself if you find your Pre-Menstrual Syndrome symptoms are particularly out of control. The packages also make a thoughtful gift for literally any young woman in your life.
What's Driving This Trend
- Monthly Subscription Services
- Disruptive innovation opportunity: Create subscription services tailored to specific needs or preferences of consumers.
- Personalized Gift Boxes
- Disruptive innovation opportunity: Offer customized gift boxes that cater to specific occasions or individual preferences.
- Menstrual Care Products
- Disruptive innovation opportunity: Develop innovative products to provide comfort and relief during menstruation.
Who This Affects Most
- E-commerce
- Disruptive innovation opportunity: Enhance customer experience and convenience by offering personalized subscription services and gift boxes online.
- Beauty and Wellness
- Disruptive innovation opportunity: Introduce novel beauty and wellness products that cater to women's specific needs during their menstrual cycles.
- Gifting and Celebrations
- Disruptive innovation opportunity: Create unique gift box experiences that cater to different occasions and target specific demographics like young women.
