The Cycle functional drinks have been created by tech entrepreneur Anastasia Sartan as a series of menstrual wellness products formulated with PMS, period and perimenopause relief in mind. The drinks come in the Period Relief and PMS Relief varieties, which are each formulated with 375mg of bioactive omega-7 sourced from Himalayan Holy Fruit AKA sea buckthorn that reportedly helps with balancing hormones, reducing inflammation and soothing cramps. The drinks also features cold brewed adaptogens and herbs, depending on the variety, which will further help to support mood, hormones, energy and digestion through each phase of the menstrual cycle.
The Cycle functional drinks are crafted with no added sugar or caffeine and have no natural flavors in the mix.
Image Credit: The Cycle
Why This Trend Is Growing
- Personalized Functional Beverages
- This trend highlights the opportunity for creating custom drinks that target specific wellness and health needs, such as hormonal balance and inflammation reduction.
- Adaptogen-infused Products
- The integration of adaptogens in consumer products caters to the growing demand for natural ingredients that support stress management and mood enhancement.
- Sugar-free Wellness Drinks
- With the rise in health consciousness, there is a growing preference for wellness drinks that eliminate added sugars while offering functional health benefits.
Industries Being Reshaped
- Functional Beverage Industry
- The development of health-focused drinks targeting specific physiological needs represents a promising growth area within the functional beverage market.
- Menstrual Wellness Products
- Innovating within the realm of menstrual health by offering symptom-alleviating drink options opens new avenues in the women's health industry.
- Natural Health Supplements
- The use of bioactive ingredients like omega-7 and adaptogens in these drinks aligns with consumer interest in natural health solutions, expanding opportunities in the supplement market.
