Copenhagen-based car rental agency 'Lej Et Lig Biludlejning' used the TV series 'Prison Break' as an inspiration for this criminal car commercial. The ad starts out with three ominous men in orange prison jumpsuits chained together by the ankles and handcuffed. The men walk into an office, where a woman behind the counter transacts with the stone-faced convicts in silence and takes a pair of car keys from them with a smile. The ad seems odd until the end where the company states: "We don't care what you use our cars for."
The commercial leaves its audience hanging and wondering what the whole video is about right up until the last scene. By using suspense and a humorous criminal storyline, the brand is able to capture consumer attention and make a memorable brand impression.