Multi-Use Sleeping Bags

The 'Kachula' Sleeping Bag Can Turn into a Pillow and a Hoodie

Utah-based company Coalatree's 'Kachula 2.0' is a sustainable sleeping bag that can be transported practically anywhere. The sleeping bag is large enough to work as a blanket but compact enough to turn into a small throw pillow. If there's rainfall when hiking, users can turn the sleeping bag into a wearable hoodie. The Kachula is also waterproof, odor-resistant and windproof -- making it great for the outdoors. Users can store items in a concealed pocket within the sleeping bag, which is ideal for picnics or the beach.

The company has already sold its first version of the Kachula successfully through retailers like Urban Outfitters and Amazon. With all these new updates, The 2.0 version of Coaltree's sleeping bag is likely to perform even better when it hits the market.

Multi-use Outdoor Gear
Designing outdoor gear that serves multiple functions creates opportunities for compact, versatile and sustainable products.
Outdoor Fashion
Combining fashion and function in outdoor gear creates opportunities for stylish and practical clothing and accessories.
Eco-friendly Camping Equipment
Utilizing sustainable materials and practices in the production of camping gear creates opportunities for eco-friendly and socially responsible companies.

Sectors Adopting This

Outdoor Gear Retail
Retailers that focus on multi-use, fashionable and eco-friendly outdoor gear could appeal to environmentally conscious and practical consumers.
Outdoor Apparel Manufacturing
Manufacturers of outdoor clothing that incorporate practical features could appeal to consumers who value functionality as well as style.
Sustainable Product Manufacturing
Manufacturers that prioritize sustainability in the production of outdoor gear could appeal to consumers who value environmentally responsible practices.
SCORE
6.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 98%
Freshness 8%