Garage Italia Customs' Alfa Romeo 4C Hokusai is an ode to Japanese culture. The body is stunning and references an important piece of Japanese art called 'The Great Wave off Kanagawa' which was painted by artist Katsushika Hokusai in the 18th century. According to Garage Italia, the Alfa Romeo 4C was chosen for this project because of its popularity in Japan.
What's incredible about the wave motif is that it was all hand-painted. The scene painted shows waves crashing across the car and nearly swallowing up fishing boats. To coincide with The Great Wave theme, the entire of the car is covered with denim and creamy leather. To infuse more Japanese culture into the vehicle, Garage Italia made the steering wheel and hand brake look like samurai swords.
Auto aficionados can see the incredibly beautiful custom car on display at the Los Angeles Venus Gallery for the 'Piston Heads II: Artist Engage the Automobile' show.
Photo Credits: designboom, automobilemag
What's Driving This Trend
- Hand-painted Car Designs
- There is an opportunity to disrupt the traditional car painting industry by offering customized hand-painted designs like Garage Italia Customs' Alfa Romeo 4C Hokusai.
- Cultural-inspired Car Designs
- Designing customized cars that pay homage to different cultures like Garage Italia Customs' Alfa Romeo 4C Hokusai could become a trend in the luxury car industry.
- Artistic Car Displays
- Auto shows like 'Piston Heads II: Artist Engage the Automobile,' where Garage Italia Customs' Alfa Romeo 4C Hokusai was displayed, could become a trend in the car industry, attracting niche clientele.
Who This Affects Most
- Automotive Design
- Automotive design firms can offer more customized and culturally-inspired designs like Garage Italia Customs' Alfa Romeo 4C Hokusai to attract a niche clientele.
- Luxury Car Manufacturing
- Luxury car manufacturers can offer more customization options like hand-painted designs and cultural-inspired themes to differentiate themselves from competitors.
- Auto Show Events
- Auto show events can attract a niche clientele by featuring more artistic car displays like Garage Italia Customs' Alfa Romeo 4C Hokusai instead of just showcasing new models.
