New York-based Belgian menswear designer Tim Coppens' collection for 'UAS,' a line from Baltimore-based athletic brand Under Armour, is a major departure from Under Armour's regular aesthetic. Though the visual outcome one might expect would be similar streetwear or vibrantly patterned fitness apparel, Coppen's collection for UAS is sophisticated and preppy. The line includes unexpected forms of clothing -- like suits, chinos and oxfords -- mixed in with regular sportswear like hoodies. As Vogue points out, Coppens used "Under Armour’s high-tech resources to the test with his own twists on familiar tropes. For instance, leather boots had tire-tread soles, chinos came in a water-repellent fabric, and a puffer coat was sleek and sculptural thanks to zero stitches."
The UAS collection converges high-fashion and athleticism to redirect its apparel focus. The new image fits Under Armour's main target market of young professionals in their twenties and mid-thirties.
Tim Coppen's Designs for Under Armour Includes Suiting and Chinos
1. Fashionable Athletic Wear - Combining high fashion and athletic wear to create clothing for young professionals.
2. Unexpected Sportswear - Mixing regular sportswear with unexpected forms of clothing.
3. Innovative High-tech Materials - Testing high-tech materials for a range of apparel items.
1. Fashion Industry - Opportunity to explore new styles and directions for athletic clothing, especially for young professionals.
2. Sportswear Industry - Opportunities to combine high fashion with sports-themed clothing and accessories.
3. Textile Industry - Creating innovative, high-tech fabrics for both fashion industry applications and sportswear.