Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Footlocker Uses C-List Stars to Prove That It's Important to "Stand Out"

 - Aug 17, 2016
References: sbnation & adsoftheworld
Footlocker humorously uses forgettable c-list stars to promote the company's unique product lines. The commercial starts out with two basketball players talking about the need to stand out: Draymond Green who currently plays for the Warriors and old school NBA player Horace Grant -- neither men have the type of star power some of their counter parts do. The commercial might go over some people's heads if they don't follow basketball until singer Michelle Williams joins the conversation. She seems to have no issue being considered a forgettable celebrity when she has to remind both men that she was a part of the famous all-girl r&b group, 'Destiny's Child.'

It seems shocking that advertising agency BBDO was able to recruit celebrities to use their low-level fame as the focal point of the ad. Through the use of c-list stars, Footlocker is able to get the message across that everyone needs to make sure they "stand out" by purchasing its products.