From female-centric sneakers to exercise-specific shoes, the March 2016 shoe trends reveal significant changes to athletic footwear. Not only are companies focusing more on the needs of female athletes, but they are also utilizing new technology to improve sport-specific footwear overall.
As the March 2016 shoe trends reveal, brands are no longer taking a one-size-fits-all approach to athletic footwear. More specifically, brands are paying closer attention to female athletes and their unique footwear needs. For example, adidas' Avenue A subscription services exclusively provides women with premium shoes and other athletic accessories.
In addition to focusing on female-specific footwear, brands are also concentrating on the needs of different types of athletes. For example, the Nike Metcon 2 sneakers are specifically designed to provide CrossFit athletes with the stability and comfort required for high-intensity exercise. Scottish startup Airwearz Footwear has also designed a more comfortable and flexible sneaker to meet the needs of the average gym-goer.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
