Chinese Holiday Sneakers

Reebok Has Refashioned the Instapump Fury Road for Chinese New Year

Chinese New Year is mere days away and Reebok is gearing up to celebrate with the release of its brand new rendition of the Instapump Fury Road sneaker.

Appropriately titled the Instapump Fury Road 'Year of the Monkey,' this sneaker is Reebook's classic Fury Road silhouette refashioned with a predominantly black upper decorated with a white geometric pattern that represents the face of a monkey. Utilizing China's traditional and lucky color, the new Instapump Fury Road sneaker also features a red leather heel counter.

For consumers interested in celebrating the Lunar New Year in style, the Instapump Fury Road 'Year of the Monkey' is available at Reebok retailers as well as online at wish ATL.

New Year-themed Sneakers
Brands can create new year-themed footwear to tap into cultural celebrations worldwide.
Customized Footwear Design
Customized footwear designs that draw inspiration from traditions and cultural events can drive customer engagement.
Trendy and Cultural Apparels
Traditional and trendy apparels inspired by festivals and cultural events can attract more customers.

Industries Being Reshaped

Footwear Industry
Footwear industry players can leverage cultural festivities and traditions to create themed footwear that attracts consumers looking for novelty.
Fashion Industry
Fashion industry players can incorporate cultural and festive themes into their designs, bringing originality to traditional clothing styles.
Retail Industry
Retailers can cater to consumers' cultural sentiments and preferences by incorporating themed products into their inventories.
SCORE
3.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 56%
Activity 52%
Freshness 8%