The Adidas PureBoost X are Designed Exclusively for Women Runners

 - Feb 3, 2016
References: adidas & marketingmag
The Adidas PureBoost X sneakers are designed exclusively with women runners in mind with an aesthetic and build based off several consecutive years studying the female body while in motion. The shoes are built to provide stability and support for females with a customized floating arch that adapts to each wearer's unique foot shape. This provides a customized wear that suits the runner's needs and gives them support where they require it most.

Often times sneakers are designed for men first, and then later adapted for females. The PureBoost X shoes break this mold entirely with a female-centric design that focuses on providing support to the wearer's foot with a floating form arch. This allows the wearer to enjoy a lightweight shoe design that shapes to their feet for a customized wear.