Knitted Sock Sneakers

The Flyknit Racer Athletic Shoes Offer a Featherweight and Formed Fit

The Nike Flyknit Racer athletic shoes offer consumers a formed and tailored wear thanks to the engineered knitted upper coupled with a molding design. The shoe creatively forms to the foot and has a second skin fit to provide an incredibly lightweight and functional wear during all sorts of sporty activities.

Adorning a pair of the Flyknit Racer sneakers gives the wearer the feeling of a second skin that is ideal for improved performance and comfort. The shoes are extremely slim as the Flyknit fabric wraps the material fibres closely around the foot -- like a sock would. The upper runs right up to the heel with a tight band design that allows the wearer to adorn the sneakers comfortably without socks, if so desired.

Formed Fit Footwear
Creating footwear that is engineered to mold to the foot for a tailored and comfortable fit.
Second Skin Wearables
Designing wearables that provide a lightweight and close-fitting experience, mimicking the sensation of a second skin.
Knitted Material Innovation
Developing innovative manufacturing techniques for knitted materials that offer improved performance and function in athletic wear.

Industries Being Reshaped

Athletic Footwear
Opportunities for athletic shoe brands to incorporate engineered knitted uppers and molding designs in their product lines.
Sportswear
Exploring the use of knitted materials in the production of lightweight and form-fitting sportswear apparel.
Textile Manufacturing
Advancing the manufacturing processes for knitted fabrics to create higher-quality, performance-oriented materials for various industries.
SCORE
6.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 92%
Activity 97%
Freshness 8%