This coming Valentine's Day, PUMA is bringing it back to the 60s with its charming His and Hers sneaker pack. Reintroducing the label's most iconic silhouettes, this footwear lineup is retro and romantic.
Featuring sneakers for both men and women, the PUMA 2016 His and Hers pack features two pairs of stylish sneakers for every kind of couple. While the men's sneaker is outfitted with a black suede and premium nubuck upper, the women's iteration comes with a black sole unit and sports a perforated upper of light grey. Tying both pairs together, each shoe features blush pink formstripes along with "+" branding on the heel and "His + Hers" tongue badges.
Couples looking to coordinate this Valentine's Day can look for this duo to hit select PUMA stockists on February 12th, 2016.
Why This Trend Is Growing
- Retro Sneaker Revival
- Opportunity for brands to tap into nostalgia and bring back popular silhouettes from the past.
- Romantic Couple Collections
- Chance for brands to offer coordinated his and hers products that appeal to couples.
- Valentine's Day Collaborations
- Potential for brands to collaborate and create limited-edition collections for special occasions.
Industries Being Reshaped
- Fashion
- Fashion brands can explore retro-inspired collections and targeted couple products.
- Sportswear
- Sportswear brands can create limited-edition sneaker packs for special occasions like Valentine's Day.
- Retail
- Retailers can stock exclusive collaboration products to attract customers during holidays like Valentine's Day.
