This extremely versatile lightweight footwear are unlike any other shoes in the world. Based in Glasgow, Airwearz Footwear is currently seeking finances via a crowdfunding campaign on Kickstarter. The soft and foldable shoes are unisex, waterproof and odorless.
Available in eight different colors, the ridiculously lightweight footwear are stretchy, very soft and easily portable. They were also designed to be odorless and waterproof, which make them ideal for a wide variety of sport and physical activity. From squishing them in a gym locker to carrying them around in a bag before or after work, the Airwearz will fit with ease. Their antibacterial nylon material is machine-washable with an anti-slip flexible soul that is 100% recyclable. Their elastic nature also means no laces.
Key Themes Behind This Trend
- Ultra Lightweight Footwear
- Ultra lightweight footwear has disrupted the athletic shoe industry with their highly portable and versatile designs.
- Waterproof Athletic Shoes
- Waterproof athletic shoes have disrupted the shoe industry by providing a more durable and long-lasting option for athletes and outdoor enthusiasts.
- Antibacterial Nylon Material
- Antibacterial nylon material has disrupted the fabric industry by providing a more hygienic and long-lasting alternative for clothing and footwear.
Where This Applies
- Athletic Shoe Industry
- The athletic shoe industry has an opportunity to incorporate ultra lightweight and waterproof designs, as well as explore the use of antibacterial materials for their products.
- Outdoor Gear Industry
- The outdoor gear industry has an opportunity to incorporate lightweight and waterproof designs, as well as explore the use of antibacterial materials for their products in order to appeal to more environmentally-conscious consumers.
- Fashion Industry
- The fashion industry has an opportunity to incorporate lightweight and waterproof designs, as well as explore the use of antibacterial materials for their products in order to appeal to consumers who prioritize convenience and functionality in their footwear and clothing.
