Adidas Original's popular Tubular runner has undergone a horrific new treatment for its female consumers. Redone in a pretty and feminine colorway, the brand's most popular sneaker now features a scary texture along its upper.
The new iteration of the Tubular runner is retailed within the women's side of the Adidas Originals label. In place of the shoe's usually smooth and sleek body, the women's Tubular runner now features a unique texture treatment reminiscent of Freddy Krueger's face. The horror villain look is underscored by the runner's pink colorway alongside a stark white midsole and suede segments on the heel counter.
Though the new look of the Adidas Tubular is rather scary, the texture adds an untapped edge to the famed sneaker.
Why This Trend Is Growing
- Textured Sneakers
- Disruptive innovation opportunity: Explore the use of unique textures in sneakers to create visually striking and attention-grabbing designs.
- Gender-specific Design
- Disruptive innovation opportunity: Develop gender-specific sneaker designs that cater to the preferences and aesthetics of different consumer segments.
- Horror-inspired Fashion
- Disruptive innovation opportunity: Combine elements of horror and fashion to create bold and daring designs that appeal to adventurous consumers.
Industries Being Reshaped
- Footwear
- Disruptive innovation opportunity: Introduce innovative materials, textures, and designs in the footwear industry to attract fashion-forward consumers.
- Fashion
- Disruptive innovation opportunity: Incorporate unconventional and boundary-pushing themes into fashion design to create unique and attention-grabbing garments.
- Sports and Athletic Goods
- Disruptive innovation opportunity: Experiment with unconventional designs and inspirations in sports and athletic goods, offering consumers more bold and expressive options.
