Some adidas-sponsored winning Rio 2016 Olympians are going to be receiving a special pair of adidas' new 3D printed shoes. The 3D-printed line called 'Futurecraft' will now have a new addition dedicated to the athletes that is aptly named '3D Printed Winners Shoes.' The name sounds pretty direct and is definitely an ode to medal-winning athletes at the international games. The Winners Shoes have been approved for running up to 10km, so it definitely holds some weight as a performance shoe for sportsmen and women alike. To add to the winning Olympian aspect of the trainers, adidas offers three shoe lace colors: bronze, silver and gold.
Currently, one Olympian has already received the shoe -- silver medal-winning women's rugby player Tyla Nathan-Wong from New Zealand. The athletic brand has not announced when the shoe will be released for purchase but it's working hard to promote it as a high-performance shoe by placing it on the feet of winning 2016 Olympians who'll be all over the media at the Rio games.
Adidas is Giving Rio 2016 Olympians Their Own Futurecraft Shoes
1. 3D Printing-based Customization - Adidas' 3D-Printed Winners Shoes are indicative of a trend in which companies will provide customized products to consumers that are manufactured through 3D printing technology.
2. Tailored Athlete-designed Shoes - A trend in which sporting goods brands will design shoes according to the needs of athlete professionals rather than creating a mass-produced shoe to be sold to the general public.
3. Athlete-centered Performance Shoes - Performance shoes like the Adidas 3D-Printed Winners Shoes will spur innovation that involves creating shoes tailored to the needs of athletes.
1. Sporting Goods - Manufacturers of sporting goods equipment will invest in designing innovative products to meet the tailored needs of top-performing athletes.
2. 3D Printing - The application of 3D printing technology will transform the industry for durable, high-performance shoes and other sports equipment.
3. Athletic Footwear - The athletic footwear industry will continue to adopt new technology to create cutting-edge shoes with advanced features to enhance athlete performance.