Adidas is Giving Rio 2016 Olympians Their Own Futurecraft Shoes
Erica Francis — August 12, 2016 — Fashion
References: hypebeast & highsnobiety
Some adidas-sponsored winning Rio 2016 Olympians are going to be receiving a special pair of adidas' new 3D printed shoes. The 3D-printed line called 'Futurecraft' will now have a new addition dedicated to the athletes that is aptly named '3D Printed Winners Shoes.' The name sounds pretty direct and is definitely an ode to medal-winning athletes at the international games. The Winners Shoes have been approved for running up to 10km, so it definitely holds some weight as a performance shoe for sportsmen and women alike. To add to the winning Olympian aspect of the trainers, adidas offers three shoe lace colors: bronze, silver and gold.
Currently, one Olympian has already received the shoe -- silver medal-winning women's rugby player Tyla Nathan-Wong from New Zealand. The athletic brand has not announced when the shoe will be released for purchase but it's working hard to promote it as a high-performance shoe by placing it on the feet of winning 2016 Olympians who'll be all over the media at the Rio games.
Currently, one Olympian has already received the shoe -- silver medal-winning women's rugby player Tyla Nathan-Wong from New Zealand. The athletic brand has not announced when the shoe will be released for purchase but it's working hard to promote it as a high-performance shoe by placing it on the feet of winning 2016 Olympians who'll be all over the media at the Rio games.
Trend Themes
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3D Printing-based Customization — Adidas' 3D-Printed Winners Shoes are indicative of a trend in which companies will provide customized products to consumers that are manufactured through 3D printing technology.
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Tailored Athlete-designed Shoes — A trend in which sporting goods brands will design shoes according to the needs of athlete professionals rather than creating a mass-produced shoe to be sold to the general public.
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Athlete-centered Performance Shoes — Performance shoes like the Adidas 3D-Printed Winners Shoes will spur innovation that involves creating shoes tailored to the needs of athletes.
Industry Implications
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Sporting Goods — Manufacturers of sporting goods equipment will invest in designing innovative products to meet the tailored needs of top-performing athletes.
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3D Printing — The application of 3D printing technology will transform the industry for durable, high-performance shoes and other sports equipment.
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Athletic Footwear — The athletic footwear industry will continue to adopt new technology to create cutting-edge shoes with advanced features to enhance athlete performance.
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