McDonald's South Africa alongside ad agency Leo Burnett, created a touching commercial that demonstrates the loving bond between brother and sister. With the soundtrack of 'Stand by Me' playing in the background, the ad follows two young children through their life from being toddlers to adults. Each time, McDonald's products are involved in the stories being told, whether it's a McFlurry used to say "sorry" or a Happy Meal used to bring comfort. Though most of the commercial is focused on the love between a brother and sister, it also captures how the fast food brand introduces the man to the love of his life.
Leo Burnett is known as an agency that prides itself on using a human and emotional element in all its work. The company successfully demonstrates this once again in the 'A Thousand Little Things' McDonald's commercial.