Mobile Basketball Hoops

'Volksparking' Maximizes Space for Playing Basketball in the City

In order to help people continue to play basketball in the city as it becomes more and more crowded, Volkswagen created 'Volksparking.'

Volksparking is a unique mobile basketball hoop that is set up along a track above a parking lot. With sensors, it is able to detect when a parking space is empty and sets itself up there so that a small game of basketball can be played between friends. When the space is about to become occupied by a vehicle, the smart hoop simply moves to another open parking space in the lot.

Since Volkswagen has always branded itself as the "People's Automobile," this initiative is a clever way to show that when space is used smartly, the city can be shared by all of its inhabitants fairly.

Mobile Basketball Hoops
Creating mobile basketball hoops that can be set up in various locations to maximize space for playing basketball in crowded cities.
Smart Sensor Technology
Using sensors to detect available parking spaces and facilitate the movement of the mobile basketball hoop to an open space.
Shared Urban Spaces
Showcasing the potential for shared urban spaces where different activities, like parking and playing basketball, can coexist.

Where This Applies

Automotive
Automotive companies can explore the integration of smart technology to create innovative products that enhance urban mobility and shared spaces.
Sports Equipment
Sports equipment manufacturers can develop mobile basketball hoops and other flexible sports products that can be easily set up in limited spaces.
Smart City Solutions
Smart city solution providers can leverage sensor technology to optimize resource allocation and enhance the usability of public spaces.
SCORE
2.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 49%
Freshness 8%

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