Ideas
Explore the world's #1 largest database of ideas and innovations, with 433,018 inspiring examples.
Trend Reports
Discover why 1,163 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 335,928 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,163 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 335,928 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,158 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 433,018 cutting edge ideas.

Chip-Embedded Footballs

These Smart Footballs Will Be Used for the NFL's 'Thursday Night Football'

— July 18, 2016 — Lifestyle
'Thursday Night Football' games in 2016 will be implementing some new and potentially game-changing technology by inserting custom data chips into game balls. The chips will not be used to measure tampering -- rather, they will be inserted into field goal balls, known as K-balls, to track the precise location of the balls as they pass through, over, or outside of the posts.

Until this season, gauging a successful or missed field goal was the exclusive responsibility of the referee at the goal. Though usually a simple binary of "good" or "no good," the decision could be difficult when the ball passed directly over one of the posts. With the new data-chip implementation, tracking data will definitively answer whether the game winner will be successful or wide right.

The Thursday Night Football K-balls will also be used to more accurately track overall accuracy, potentially providing insight into whether the league should tighten or widen the goal posts to limit or increase the success rate for field goals.
1.8
Score
Popularity
Activity
Freshness