A new Reebok campaign titled #NeverPerfect shows UFC champion Ronda Rousey explain why failing can make an athlete stronger than ever.
The celebrity fighter largely fell out of the spotlight after the loss of a title fight against Holly Holm -- a defeat that was a huge shock for many UFC fans. During this time, Ronda Rousey has been working to get back into champion shape, with the Reebok campaign teasing her return into the octagon. The commercial beings with the athlete being photographed in a glamorous dress against a sunset. From here, she steps down from the set and the lights turn off as she begins to take off her make-up and change into sports attire.
During this, Ronda Rousey states "Perfect never gets truly tested. Perfect never gets to silence its critics. Perfect never gets a shot at redemption. So yeah, I’m fine with not being perfect."
Imperfect Athlete Commercials
More Stats +/-
Re-Imagined Sports Logos
Athletic Instagrammer Editorials
Gender-Bending Fitness Editorials
Gratitude-Encouraging Fitness Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.