Mobile network provider Giffgaff is launching a Black Friday pop-up in partnership with Zero Waste Goods that features refurbished phones and recycled goods in an attempt to help consumers avoid purchasing brand-new items. The pop-up shop is set to feature 100 curated products, including 50 refurbished phones and other non-technology items such as shoes made from pineapple leaves.
The pop-up shop is set to open its doors in Covent Garden on November 29th, and will require visitors to make a pledge on one of the items upon entering, so that Giffgaff can determine who will receive the uniquely curated items in the shop.
As many consumers value purchasing decisions that help to reduce waste, this initiative connects shoppers with a unique Black Friday initiative.
Image Credit: Campaign