Citizen Wolf, a Sydney-based fashion brand specializing in creating bespoke, carbon-negative clothing, will once again be running its annual 'Black Fridye' event.
The sustainability-focused event looks to push back against Black Friday sales --and their harmful environmental impacts -- by offering shoppers the unique opportunity to renew their used garments via a limited-time black dye service. So rather than purchasing an excessive number of new garments this Black Friday, Citizen Wolf invites shoppers to send in their used clothing, which the company will overdye black and return to them for a one-time fee.
"Black Fridye reduces carbon emissions by 95 percent compared to buying new clothes, and in 2020 we saved over 9,600kg of CO2 emissions and over 1.85 million liters of water," said Co-Founder of Citizen Wolf Zoltan Csaki in a recent interview.
Image Credit: Citizen Wolf