Many brands are opting out of Black Friday in an effort to curb over-consumption, and one organization that set itself apart by giving back is Choose Love's Black Friday pop-up.
Choose Love's Black Friday pop-up focuses on giving back instead of buying things "you don't really need." The pop-up sells blankets, sea rescue kits, jackets, winter accessories, and more for people that really need it. The items are section off by need. For example, one section has essentials that are given to refugees when they first arrive to the country, whereas another section focuses on essentials needed while in shelter caps.
Co-founder Zac Schwarz said: "Putting the concept of Choose Love in a retail space means consumers can engage with the products and, in doing so, engage with people all over the world and understand their stories and some of the challenges and issues they’re facing." The immersive experience helps connect the shopper with the actual need in an authentic fashion.