Customizable Leaf Lamps

The 'Area' Wall Lamp Light Provides a Touch of Nature-Inspired Light

Comprised of LED lights and customizable 'leaves,' the 'Area' wall lamp light is a modern approach to interior lighting solutions.

Rather than simply being a piece of home decor that needs to be installed onto a wall, the 'Area' lamp is intended to be personalized and customized by the user.

Designed by Paris-based designer and interior architect Frederick Malphettes, the 'Area' lamp draws inspiration from arboreal aesthetics as per the leafy accoutrements.

Capable of being installed horizontally or vertically, the 'Area' wall lamp light can be intermixed with the geometrical 'leaves' to be a totally personalized illumination solution. Users can decide what orientation they want the metallic leaves to be set in as well as how large or small they would like the unit to be.

Customizable Lighting
Opportunity to disrupt the lighting industry by offering customizable lighting solutions.
Personalized Home Decor
Innovation potential in the home decor industry by providing personalized and customizable products.
Nature-inspired Designs
Opportunity to disrupt the design industry with nature-inspired product aesthetics.

Industries Being Reshaped

Lighting
Opportunity for disruptive innovation in the lighting industry.
Home Decor
Innovation potential in the home decor industry.
Design
Opportunity to disrupt the design industry with innovative product aesthetics.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 76%
Freshness 8%

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