Austin eatery Curra's Grill is offering an unconventional blended fruit drink that adds avocados to a classic recipe for margaritas. The drink contains an added element of creaminess as well as more wholesome ingredients than the average cocktail. While avocado might be a bizarre fruit to see in a cocktail, it provides a silken texture to the drink that complements well the frozen texture.
The Curra's Avocado Margarita contains all the staple margarita fixings of ice, tequila lime juice and salt. However added to the blend is a whole pitted avocado as well as cilantro to bring out a more savory element to the iced beverage. The avocado renders the drink to the texture of a smoothie that is creamy, cold and refreshing.
Why This Trend Is Growing
- Blended Fruit Drinks
- Opportunity for creating unique, healthy fruit-based beverages by blending unconventional ingredients like avocados.
- Creamy Cocktails
- Innovation potential in adding creamy elements like avocados to traditional cocktail recipes for a richer, smoother texture.
- Wholesome Ingredients
- Demand for cocktails that incorporate more natural, nutritious ingredients like avocados to provide a healthier drinking experience.
Industries Being Reshaped
- Beverage Industry
- Opportunity for beverage companies to develop and market unique blended fruit drinks that cater to health-conscious consumers.
- Restaurants and Bars
- Potential for bars and restaurants to offer creamy cocktails like avocado margaritas as a unique selling point and attract customers looking for innovative beverages.
- Food Service Equipment
- Opportunity for manufacturers of blenders and mixers to develop specialized equipment for efficiently blending unconventional ingredients like avocados in cocktails.
