Spring may not be here yet, but things are still looking green at Trader Joe's with the launch of the brand's new Cucumber Avocado Smoothie.
Trader Joe's new Cucumber Avocado Smoothie is a 12-ounce bottle of bright green goodness. The new smoothie consists of a refreshing blend of half of an avocado, one cucumber, half of a small mango, a whole cup of spinach, four acerola cherries, three slices of ginger root, and the juice of one lime. But instead of pasteurizing these ingredients, Trader Joe's puts the blend through a cold, water-pressure method called High Pressure Processing (HPP). This ensures the smoothie is "safe to drink, without reducing its nutritional benefits or fresh, cucumber-forward flavor."
Why This Trend Is Growing
- Healthy Smoothies
- Opportunity for developing more healthy smoothies using the high pressure processing method.
- Green Beverages
- Expanding the market for green beverages that use unconventional ingredients such as avocado and cucumber.
- Natural Preservation Techniques
- Growing demand for natural preservation techniques such as HPP that can preserve nutrients while keeping the product safe for consumption.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can develop new products that use unconventional, healthy ingredients and natural preservation techniques like HPP.
- Health and Wellness
- The health and wellness industry can promote the health benefits of consuming natural, nutrient-packed beverages like Trader Joe's Cucumber Avocado Smoothie.
- Packaging and Processing
- Opportunities for companies in the packaging and processing industry to develop innovative natural preservation solutions like HPP to meet the growing demand for healthy and fresh products.
