Pre-Mashed Avocado Spreads

Trader Joe's New Avocado Mash Makes Meal Prep a Breeze

Trader Joe's is making it easier than ever for consumers to enjoy avocado toast with the launch of its new Avocado Mash product.

While avocado toast is incredibly easy to make, it often involves waiting a few days for your avocados to reach peak ripeness. But with Trader Joe's new Avocado Mash, you can skip the wait and enjoy perfectly mashed avocados anytime. The new product is made with nothing more than Hass avocados, lemon juice, and sea salt, all of which is pre-mashed and ready to spread. While the dish makes for easy, instant guacamole, it's also a great addition to burrito bowls, breakfast toasts, salads, sandwiches, and more. As the brand sums it up online, "Trader Joe’s Avocado Mash: it’s a meal prep smash!"

Image Credit: Trader Joe's

Pre-made Avocado Mash
Pre-made avocado mash for quick and easy meal prep.
Convenience Foods
Convenience foods that enhance the home meal prep experience.
Functional Spreads
Functional spreads that can be used in a variety of recipes.

Industries Being Reshaped

Food & Beverage
Food and beverage industry, specifically producers of avocado products.
Grocery
Grocery industry, specifically retailers and distributors of convenience foods.
Packaged Foods
Packaged foods industry, specifically those that offer functional spreads and dips.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 80%
Freshness 17%