After introducing Vodka Whips, Right Coast Spirits is now launching Margarita Whips, another ready-to-drink option in a can that's refreshingly different. These canned cocktails come in at 7.5% ABV and they stand out for their unique whipped fruit finish.
At launch, Right Coast Spirits is debuting Margarita Whips in Lime, Strawberry, Cranberry and Mango varieties that are just as enjoyable straight out of the can as they are poured over ice. These canned cocktails, made with real tequila and real fruit, offer a different experience of fruit-forward tequila-based beverages with a textured twist and a higher alcohol content.
Consumers' thirst for uniquely textured drinks has gone beyond cafe, bar and restaurant settings, leading to a surge in ready-to-drink canned cocktails that offer whipped textures and a velvety-smooth drinking experience.
Key Themes Behind This Trend
- Ready-to-drink Canned Cocktails
- The surge in ready-to-drink canned cocktails that offer whipped textures and a velvety-smooth drinking experience presents disruptive innovation opportunities for beverage companies.
- Fruit-forward Tequila-based Beverages
- The demand for fruit-forward tequila-based beverages with a textured twist and higher alcohol content creates disruptive innovation opportunities for distilleries and spirits manufacturers.
- Unique Textured Drinks
- The growing desire for uniquely textured drinks extends beyond traditional settings, providing disruptive innovation opportunities for beverage and hospitality industries.
Where This Applies
- Beverage Companies
- The surge in ready-to-drink canned cocktails that offer whipped textures and a velvety-smooth drinking experience presents disruptive innovation opportunities for beverage companies.
- Distilleries
- The demand for fruit-forward tequila-based beverages with a textured twist and higher alcohol content creates disruptive innovation opportunities for distilleries and spirits manufacturers.
- Hospitality Industries
- The growing desire for uniquely textured drinks extends beyond traditional settings, providing disruptive innovation opportunities for beverage and hospitality industries.
