The Italian fashion brand released its VLTN Men's collection in New York City at a pop-up store, marking its first global appearance. The collection introduces a new idea of haute couture by Pierpaolo Picciolo, the creative director of Valentino. The VLTN Men series smoothly merges the concepts of sportswear and luxury while maintaining a modern aesthetic of streetwear motifs. The new branch of the high-fashion brand offers itself as a hybrid of "modernity, self-expression, and style."
The New York City pop-up location was redesigned to take the visuals of a gymnasium. The space is decorated with a sneaker wall, bins of branded basketballs, benches and yoga mats, all to create the overall theme of a sport-focused lifestyle. The pieces have the brand's "VLTN" branding across them, and its classic red color isn't forgotten—it is incorporated on some of the products, such as the luxe tracksuit, to maintain the brand's roots.