Back in July, luxury fashion label VETEMENTS revealed its new experimental off-shoot brand VTMNTS, which has finally released its highly-anticipated Spring/Summer 2022 debut collection.
Chock-full of bold and experimental looks, the new collection bends categories while delivering a distinct, punk-inspired aesthetic. Notable items in the collection include a bright yellow tracksuit, oversized graphic hoodies, ill-fitted tanktops, shiny leather pants, and a brown acid-washed denim jacket. In addition, a recurring motif throughout the capsule is the use of a barcode image, which replaces a distinguishable logo, offering a subversive take on fashion label branding.
The VTMNTS Spring/Summer 2022 collection is set to be released this December in 100 top retailers worldwide. Considering the brand has already garnered an exceptional amount of attention, shoppers should expect most items to sell out fast.
Image Credit: VTMNTS
What's Driving This Trend
- Experimental Menswear
- Opportunity for high-end fashion labels to release avant-garde collections that bend traditional categories and offer punk-inspired looks.
- Subversive Branding
- Opportunity for fashion labels to replace distinguishable logos with subversive images, offering a unique take on branding.
- Barcodes in Fashion
- Opportunity for fashion labels to incorporate barcodes into their designs to create a new aesthetic and disrupt the traditional use of logos.
Who This Affects Most
- Luxury Fashion
- Opportunity for luxury fashion labels to launch experimental off-shoot brands that cater to subversive and punk-inspired fashion trends.
- Retail
- Opportunity for top retailers worldwide to invest in high-end avant-garde menswear collections that are set to sell out fast.
- Fashion Design
- Opportunity for fashion designers to create subversive designs that challenge traditional fashion norms and offer unique branding options.
