During the 2018 Superbowl, Mercedes-Benz will be running a contest known as the Last Fan Standing. This contest takes influence from the hand on a car contest, seen as the plot point of many sitcoms, except with a modern twist. Players hoping to win a Mercedes-AMG C 43 Coupe will have to keep their fingers attached to their phones. The contest will task participants with keeping their finger on an image of the vehicle as it moves and distracts the contestants.
To enter the Last Fan Standing, contestants will have to register at LastFanStanding.mbusa.com, or through Facebook. Once the contestants have registered they can practice on a built-in demo and can even share the contest on Twitter to invite others to join in. Those that share a post on Twitter can receive a five minute timeout break on the day of the contest. In order to compete, the smartphone user must have an Internet connection, and if the phone loses power, connection or signal the player will be presented with a loss.