Mercedes-Benz has unveiled its first-ever virtual show car as the automotive partner of the League of Legends World Championship. The longstanding partnership between Riot Games and the German automobile manufacturer has been active since 2020 and was recently renewed until 2025. As a part of the Worlds celebrations, Mercedes-Benz has revealed the ‘Mercedes EQS’ digital vehicle display in San Francisco. The Mercedes EQS car does not have to adhere to the rules and regulations surrounding physics and road regulations due to it being a virtual car, so the body boasts a glass-like design with a bubble cockpit.
Interested parties can visit the Mercedes EQS digital vehicle display in San Francisco starting Nov 3, 2022. The 12th League of Legends World Championships will be held from October 29 to Nov 5, 2022.
“Since establishing our partnership, it’s been inspiring to see how the teams across Riot and Mercedes‑Benz continue to fearlessly pursue opportunities to elevate and celebrate our sport. Whether in physical form, like our beautiful World Championship rings, or a virtual showcar, we are thrilled that our partnership extension reinforces our collective commitment to pushing creative limits that deliver exciting experiences to LoL Esports fans for the years to come,” Naz Aletaha, Global Head of League of Legends Esports commented.
Image Credit: Mercedes-Benz
Mercedes-Benz Designs a Virtual Show Car for League of Legends Worlds
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3. Mixed Reality Advertising - The use of virtual show cars in esports competitions shows disruptive innovation opportunities for creating mixed reality advertising campaigns that blur the lines between physical and digital worlds.
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