Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Custom Luxury Driving Shoes

Individuals Can Order a Pair of Their Own #BuickStyle Driving Shoes

— May 15, 2018 — Autos
Beginning May 15, 2018, driving lovers are able to create their own pair of #BuickStyle driving shoes for $189 on the Art and Sole Academy. The special, limited time offer serves as a follow-up to the most recent #BuickStyle event, where the brand recently hosted influencers and media at Toronto's Art and Sole Academy, a shoemaking school owned by Jennifer Alison, as part of Buick's larger Buick Style campaign.

The event was unique in allowing attendees to design their dream pair of driving shoes using the actual premium leather from the interior of the Buick Avenir. It also featured two star players from Buick's design team: Sharon Gauci, Executive Director, GM Industrial Design and Catherine Black, Design Manager, Buick Colour and Trim, who spoke on the company's overall design process for the Avenir and offered styling advice as individuals made customization selections for their own pair of driving shoes.


Image Credit: Pam Lau for Buick Canada
Trend Themes
1. Custom Luxury Shoes - Customizable luxury shoes utilizing premium materials from high-end consumer products are emerging as a trend for consumers seeking exclusivity and personalization.
2. Branded Collaboration Events - Collaborative events between brands and schools or institutions, such as Buick's event with the Art and Sole Academy, offer a marketing opportunity for brands to showcase their products and services in a unique and interactive way.
3. Interior Material Usage - Using premium materials from the interiors of high-end consumer products as a selling point and design element, as seen with Buick's use of leather from the Buick Avenir for their driving shoes, offers a niche selling point for luxury products.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can utilize the trend of customizable, luxury shoes as a new form of personalized expression and exclusivity for their high-end consumers.
2. Automotive - The automotive industry can utilize interior materials from their high-end cars as a design and marketing selling point, similar to Buick's use of leather from the Avenir in their driving shoes.
3. Marketing Events - The event marketing industry can utilize the trend of branded collaboration events, such as Buick's event with the Art and Sole Academy, to offer unique and interactive experiences for consumers while promoting a brand or product.
5.2
Score
Popularity
Activity
Freshness