Visa's new #ReimagineIndia campaign recognizes that a country the size of India can't be defined by a single series of ads. The crowdsourced social media campaign instead looks to the massive Indian population to contribute ideas for stories of how they've experienced a reimagined country in recent years.
Visa kicked off the #ReimaginedIndia campaign with a professionally produced ad from BBDO India. The ad shows off the different ways in which the people of India have effected change in the country, with tags like 'Seeing nature differently,' 'Transforming public spaces,' Streets for all,' 'Redefining your space,' and 'Fitness without walls.'
Scenes from the ad include a silent disco, a bustling public market, and an outdoor exercise gym.
Key Themes Behind This Trend
- Crowdsourced Marketing
- Opportunity for businesses to engage with their audience by allowing them to contribute ideas for future campaigns.
- Localized Advertising
- Chance for companies to create ads that reflect the unique experiences of diverse local communities.
- Storytelling Marketing
- Constructing a narrative around a brand or product through the experiences and stories of real people.
Where This Applies
- Advertising
- Integrating a crowdsourced and personalized approach to marketing can help advertising agencies stand out from competitors.
- Tourism
- Creating localized ads and campaigns, inspired by the experiences of locals, could help promote tourism in different regions.
- Fitness
- Creating an outdoor gym campaign like Visa's could be a disruptive innovation opportunity for the fitness industry.
