Visa's new #ReimagineIndia campaign recognizes that a country the size of India can't be defined by a single series of ads. The crowdsourced social media campaign instead looks to the massive Indian population to contribute ideas for stories of how they've experienced a reimagined country in recent years.
Visa kicked off the #ReimaginedIndia campaign with a professionally produced ad from BBDO India. The ad shows off the different ways in which the people of India have effected change in the country, with tags like 'Seeing nature differently,' 'Transforming public spaces,' Streets for all,' 'Redefining your space,' and 'Fitness without walls.'
Scenes from the ad include a silent disco, a bustling public market, and an outdoor exercise gym.