Roblox is a user-generated online gaming platform that challenges children's imagination and strategy building. In December, comScore named Roblox the top online entertainment portal for kids and teens. Measuring how kids spend time online, the findings revealed that the user-generated online gaming platform is more popular than YouTube, as kids under 13 spent 32.1 million hours more on Roblox.
The online portal has accumulated over 15 million user-created games and allows children and developers to create adventures and narratives, roleplay and play games. Boasting that it is the "best place to Imagine with Friends," Roblox offers an immersive and family-friendly 3D environment on a variety of platforms, including iOS, XBox One, PC, Mac, Android and Amazon devices.
Why This Trend Is Growing
- User-generated Online Gaming
- Opportunity for businesses to create platforms that allow users to generate content and engage in online gaming experiences.
- Immersive 3D Environments
- Disruptive innovation potential in developing interactive 3D environments that offer an engaging and family-friendly experience.
- Multi-platform Accessibility
- Potential for industries to capitalize on creating online platforms accessible from a variety of devices, reaching a wider audience.
Industries Being Reshaped
- Gaming
- Gaming industry can leverage the trend by creating user-generated online gaming platforms that cater to different age groups and interests.
- Technology
- Opportunity for technology companies to develop innovative devices and platforms that support the immersive 3D environments of user-generated online gaming platforms.
- Entertainment
- Entertainment industry can explore collaborations and partnerships with user-generated online gaming platforms to provide interactive and engaging experiences for kids and teens.
