The Mountain Dew Baja Blast soda has been re-released by the brand thanks to a long hiatus that was broken thanks to a strong campaign that was started by fans of the sparkling beverage.
The #BringBajaBlastBack campaign was started by members of DEW nation as a way to help incite dialogue between consumers and the brand to identify that demand has remained strong since the initial release. The brand as listened and the soda will be available starting April 23 at retailers nationwide in both bottles and cans.
The Mountain Dew Baja Blast re-release speaks to the increasing power of consumers to influence new products and even revive others that were limited-edition or that attained a cult status.
Image Credit: Mountain Dew