Tropical Summertime Soda Flavors

These New MTN DEW Baja Blast Sodas are Here for the Summer

These new MTN DEW Baja Blast sodas are being introduced for the summertime season to provide consumers with a tropically flavored refreshment perfect for quenching thirst in the heat. The sodas include the MTN DEW Baja Blast Caribbean Splash and MTN DEW Baja Blast Passionfruit Punch, which are both characterized by their tropically inspired flavors. The MTN DEW Baja Blast Caribbean Splash has natural and artificial guava flavors, while the MTN DEW Baja Blast Passionfruit is accented by natural and artificial passionfruit flavors for the perfect level of sweetness.

The new MTN DEW Baja Blast sodas are being launched as an exclusive seasonal summertime refreshment that's arriving in the US for a short while only. The sodas come in 12-ounce cans and 20-ounce bottles.

Image Credit: Mountain Dew

Tropical Flavored Beverages
Opportunity for companies to create more tropical-flavored beverages for the summer season.
Seasonal Exclusive Products
Exploring the potential for launching limited-time exclusive products during specific seasons to create consumer excitement and drive sales.
Trendy Canned Beverages
The rise in popularity of canned beverages presents an opportunity for companies to release new flavors and innovative packaging designs.

Sectors Adopting This

Beverage Industry
The beverage industry can capitalize on the trend by introducing new tropical-flavored beverages or seasonal exclusives.
Food and Beverage Retail
Food and beverage retailers can leverage the appeal of exclusive seasonal products to attract customers and boost sales.
Packaging Industry
The packaging industry can innovate by creating unique, eye-catching designs for canned beverages that align with seasonal trends.
SCORE
7.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 100%
Activity 100%
Freshness 18%