To celebrate National Donut Day on June 1st, Entenmann’s is asking fans to apply for what sounds like any dessert lovers dream job: Chief Donut Officer. Not only will the winner get to add a fancy new honorary title to their resume, but they will also receive a year's supply of free Entenmann’s donuts.
As Entenmann’s explained in a recent press release, "the search for the country's biggest donut devotee is on!" To find its Chief Donut Officer, the company is asking fans to fill out a questionnaire that "asks fans about their love for Entenmann's donuts and their ideas for product innovation." Judges will look for responses that are creative, original, and passionate in order to select five finalists, who will then create videos outlining why they should win. All four runners-up will receive $1,000 cash and year's supply of free donuts, while the winner will enjoy $5,000, free donuts for a year, and some exclusive Entenmann’s branded gear.
Image Credit: <i> Entenmann’s.</i>
Key Themes Behind This Trend
- Branded Donut Fan Competitions
- Disruptive innovation opportunity: Engage and reward loyal customers through interactive competitions that emphasize brand loyalty and creativity.
Where This Applies
- Food and Beverage
- Disruptive innovation opportunity: Encourage customer engagement and generate buzz through creative competitions and promotions.
