The Moana Sing-Along version is set to launch in select North American theaters on January 27th, 2017. Starring Dwayne 'The Rock' Johnson and breakout star Auli’i Cravalho, the film has already gained box office success and is a hit among families and young kids. A celebration of Polynesian culture, the animated feature is a fantasy-themed story that brings together two unlikely friends.
The newly announced Moana sing-along version makes the film experience a more interactive one for parents with small children and invites movie goers to sing the animated film's musical numbers while enjoying a screening.
This cinema event is one that will appeal to consumers seeking a more diverse and memorable movie theater experience. Additionally, the singalong's crowd participation element will make it an experience worth remembering.
What Makes This Trend Stand Out
- Interactive Movie Experiences
- Offering more interactive movie experiences that engage viewers could be an opportunity for cinema chains to attract younger audiences.
- Sing-along Entertainment
- Sing-along events could expand into other areas of entertainment such as TV shows and live performances.
- Diverse Family Content
- There is an opportunity for studios to create more family-friendly content that celebrates diverse cultures and promotes inclusive themes.
Sectors Adopting This
- Cinema
- Cinemas can capitalize on offering more interactive and diverse movie experiences to attract younger audiences and increase their revenue.
- Entertainment
- Sing-along events could be expanded into other areas of entertainment, such as streaming services, TV shows or live performances, creating new revenue streams for the industry.
- Animation
- The success of Moana demonstrates the demand for family-friendly content that celebrates diverse cultures and could pave the way for more inclusive stories to be told through animation.
