Sofas are generally quite difficult to design and sell but furniture startup Floyd tackled this issue by creating the perfect crowdsourced couch for its consumer base. Unveiled as “The World’s First Floyd Sofa,” this uniquely designed piece of furniture utilized Instagram as a survey platform, polling hundreds of followers on various parameters of the couch. The options given ranged from tactile preferences to personality-driven questions. These personal questions included age, household size, color preference, usage, and whether or not they have pets.
All of these statistics and metrics were then brought to Floyd R&D who took all the user information for creating this crowdsourced couch. For example, polls exploring whether or not buyers ate on their couches or had pets lead to the couch featuring stain-resistant upholstery.