Individuals who are concerned with practicality and minimalist aesthetics would find great value in flat-pack furniture collections.
Space and cost are becoming of great concern as cities continue to expand and welcome more individuals. Apartments and houses are, thus, shrinking and as a result, a necessity for functional and multipurpose furniture, as well as smart storage ideas, arises. Therefore, many brands launch their own design-forward flat-pack furniture collections, specially geared to the dweller of the micro home or people who move frequently.
IKEA has been identified as a long-time purveyor of this style of furniture. Its RÅVAROR range, which was launched earlier in Spring, takes the concept to the next level as consumers can simply roll their pieces — which are extremely lightweight, and get them ready for transportation or storage.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
