Flat-Packed Leather Chairs

etc.etc. Designs the Naïve Low Collection Supported by a Leather Strap

Lithuanian design studio etc.etc introduces its Naïve Low collection of chairs as an addition to the studio's cognominal wooden flat-pack chair series. Similar to its previous pieces, the chairs are comprised of a body that can be easily unscrewed and detached for simple portability, along with a supportive leather strap.

The highlight design piece of the new Naïve Low chairs is the large leather strap that keeps the body and backrest in place. It provides a sturdy support between the different textiles of wood and leather. Due to this, it is both functional and visually appealing. The frame is available in either an ash option or a black ash option, with a much broader selection of upholstery.

Flat-pack Furniture
The trend of flat-pack furniture allows for easy portability and assembly, providing convenience for consumers.
Leather Strap Design
The use of leather straps in furniture design adds both functionality and aesthetic appeal, creating a unique and modern look.
Customizable Upholstery
Offering a wide selection of upholstery options allows consumers to personalize their furniture to fit their style and preferences.

Where This Applies

Furniture Manufacturing
Furniture manufacturers can explore the opportunities of producing flat-packed furniture to cater to the needs of modern consumers.
Interior Design
Interior designers can incorporate leather strap elements into their designs to add a touch of uniqueness and style to their projects.
Home Decor Retail
Home decor retailers can offer customizable upholstery options to attract customers looking for personalized furniture pieces.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 10%
Freshness 8%

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