Elevated Flat-Pack Chairs

PearsonLloyd Attempts to Join Aesthetics, Convenience and Economy

London-based creative studio PearsonLloyd designs a slick flat-pack chair for Copenhagen brand Takt. The intention behind the piece is to extract the convenience and affordability found in assemble-it-yourself-type of furniture and fuse it with an aesthetic that suggests high-end sensibilities.

For the construction of this style-forward flat-pack chair, PearsonLloyd utilizes oak for the structure and plywood for the seat and the backrest. The materials are selected to be "strong but light." Moreover, embracing the ethos of flat-pack furniture, the piece — which is dubbed the 'Cross Chair,' is also incredibly easy to build. It is shipped in a recyclable box boasting four disassembled pieces and six screws. One only needs an Allen key for the construction of the product.

Flat-pack Furniture
Opportunity for businesses to innovate and offer stylish, convenient, and affordable flat-pack furniture.
High-end Aesthetics
Disruptive innovation potential by combining high-end design sensibilities with affordable pricing.
Sustainable Packaging
Opportunity to create eco-friendly packaging solutions for flat-pack furniture and reduce waste.

Who This Affects Most

Furniture Manufacturing
Manufacturers can explore the production of flat-pack furniture to cater to the growing demand for convenience and affordability.
Interior Design
Interior designers can incorporate flat-pack furniture with high-end aesthetics to offer stylish options for clients on a budget.
Packaging and Shipping
Packaging and shipping companies can develop sustainable packaging solutions for flat-pack furniture, reducing environmental impact.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 67%
Freshness 9%

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