Bacardi is testing out IGTV by inviting consumers to direct its latest music video on Instagram. Using the social media site's newest long-form video update, Bacardi will attempt to achieve the first crowd-sourced music video made through this particular social media platform.
The video will revolve around the dancing 'Les Twins.' Throughout the day, the Les Twins will be posting polls on Instagram, tasking the audience with key decisions, like the video's location, choreography, lighting, camera angels and more. The winning response from each poll will be revealed in real-time with the final video being premiered this Saturday morning.
Bacardi's 'Live Moves' stunt serves as an extension of the brand's overarching 'Do What Moves You' campaign.
Image credit: Bacardi
Social Media-Made Music Videos
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