Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Bacardi Will Be Crowd-Sourcing a Music Video on Instagram

 - Jun 29, 2018
References: instagram & mobilemarketer
Bacardi is testing out IGTV by inviting consumers to direct its latest music video on Instagram. Using the social media site's newest long-form video update, Bacardi will attempt to achieve the first crowd-sourced music video made through this particular social media platform.

The video will revolve around the dancing 'Les Twins.' Throughout the day, the Les Twins will be posting polls on Instagram, tasking the audience with key decisions, like the video's location, choreography, lighting, camera angels and more. The winning response from each poll will be revealed in real-time with the final video being premiered this Saturday morning.

Bacardi's 'Live Moves' stunt serves as an extension of the brand's overarching 'Do What Moves You' campaign.

Image credit: Bacardi