One of the hallmarks of /Nyden as a fashion brand is its focus on co-creation and working with influencers on new fashion design ideas. Now, /Nyden is making the most of the tools available on Instagram Stories to crowdsource designs via social media.
The influencers who are working with /Nyden on its newest creations are polling their followers on the specifics of a garment, including everything from closures and embellishments to the color scheme. At the end of this process, the results of the polls will be used to create two entirely crowdsourced dresses made by fans.
H&M's affordable and Millennial-targeted luxury fashion line called /Nyden defines itself as a nontraditional fashion brand, as it shares just "drops" rather than entire collections and fashions organized by season.