In an effort to keep up with its competitors, such as Amazon, Walmart launched a new Walmart website design. This may seem like a small initiative for the retail mega-store, but this revamped website aims to be a cozy and inviting extension of its multiple brick-and-mortar outposts. In order to appear more personal, the brand is using the website to offer a more tailored experience for users and is employing a combination of algorithm and human-driven product recommendations.
By utilizing lifestyle and aspirational imagery, the revamped Walmart website focuses more on the single customer experience and evokes a narrative driven by the individual. The new site will also focus on products available at the user's local Walmart. This feature of the Walmart website will be part of a new in-store app, which will help customers locate items in stores.