In an effort to produce a lineup of more diversified designs for travel cases, ROAM launched its first online personalized luggage service that offers a "level of made-to-order [customization] previously unseen" in the industry. Consumers are invited to style their ROAM polycarbonate shells to match their personalities and preferences through a wide selection of shell body colors, wheel caps, stitching, zippers, pulls, bindings, carrying handles and telescoping handle rods. Taking the service of personalized luggage one step further, ROAM offers a monogram patch as well.
The initiative boasts not only incredibly durable materials, but it allows for people to begin identifying with their luggage cases. In doing so, ROAM allows its consumers to have more design-forward and personal experiences on their adventures or business trips.