For Airbnb, the online interface that makes up its website is central to its business, effectively making up its product, and Airbnb Cereal is an attempt to combine and communicate usability and modern design through font. The new web font, which was designed by foundry Dalton Maag and is being unrolled across the web over the next few days, shows the importance that web design carries for a company like Airbnb.
Airbnb is similar to many online service providers in that its website serves a double purpose. On the one hand, the website is the product, with the speed and ease of the UI making up a huge proportion of why customers feel comfortable using the platform in the first place. On the other hand, the site is a form of marketing -- Airbnb Cereal addresses both those tasks at once.
Why This Trend Is Growing
- Modern Web Fonts
- The reinvented modern web fonts trend creates an opportunity for companies to re-evaluate their web design and improve usability through font.
- Font Identity
- The font identity trend encourages companies to use font as a brand identifier and increase brand recognition.
- Usability and Design
- The usability and design trend emphasizes the importance of combining usability and modern design to enhance overall user experience.
Industries Being Reshaped
- Graphic Design
- The graphic design industry stands to benefit from the trend, as it offers further opportunities for designers to create and experiment with new font designs.
- Web Design
- The web design industry can utilize the trend to improve the overall user experience and usability of websites.
- Marketing
- The trend offers marketing industries an opportunity to utilize font as a branding tool, increasing brand recognition and differentiation from competitors.
