The Casper Sleep Shop opened its doors in Toronto's CF Sherway Gardens on Tuesday, May 15th and is the direct-to-consumer mattress brand's first physical retail space in Canada. Boasting interactive and immersive displays, the shop encourages visitors to feel, touch and experience its products within a cozy environment that evokes the comforts of home.
"Visitors are invited to test out Casper’s product suite in one of 4 miniature homes — each featuring dreamy installations" and are given the option to purchase and carry products out of the store or to have them delivered to their door for added convenience.
In addition to bringing its direct-to-consumer business model to a brick-and-mortar retail space, The Casper Sleep Shop will also be home to various events in CF Sherway Gardens -- centering around sleep and wellness. These events will draw inspiration from past Casper brand activations and pop-ups hosted by the across Toronto before the opening of its first Canadian flagship.
Image Credit: Casper