In preparation for the release of Solo: A Star Wars Story, Disney and Lucasfilm launched a #RoarForChange campaign. Focused primarily on the iconic Chewbacca roar, the charity campaign tasks fans with posting a video of their best impression of the character, with Force for Change U.S. donating $1 for every video posted. The donations made through this campaign will go towards UNICEF USA, with a limit of $1 million. The donations garnered by UNICEF will be used to support the charity's lifesaving work for children around the world.
The #RoarForChange campaign will be handled by the Star Wars: Force for Change charitable initiative, which was first founded in 2014. Since the charity's inception, it has focused on using Star Wars to empower and improve the lives of children and has raised over $16 million to date for charitable causes around the world.